Every month, a group of international bloggers drains their collective heads for all the very best of practice knowledge and expertise they have on a chosen business topic.
The result is intriguing: different styles, voices and experiences. And always ideas, lines, memes, nuggets: something that will change the way you think about running your business, client servicing, online marketing, productivity, even life. I’m privileged to belong to this group.
I’m also fortunate enough to belong to another community of entrepreneurs, known fondly as the KPI’s. We have a private Facebook group. Recently there was a post asking what might be the best scheduling platform.
Now, I’m no tech guru and I have a very serious problem for a coach and business professional. I’m time dyslexic. Seriously, if it’s not a known syndrome, it should be.
An overwhelming belief that I can do what should take eight hours in two, means I’m always double booking, always apologising, always running late, always under stress. To compound the problem, I still prefer a paper diary.
Even though everything about a paper diary makes me a fraud. There I am, talking about Getting It Right Online and then pulling out my trusted A4 KasCare diary to hand write in an appointment, usually over layers and layers of white-out tape.
Sad. But I just didn’t have sufficient momentum to make a change, until . . . Acuity Scheduling.
Don’t get me wrong, it wasn’t because it was an online calendar that started this shift in behaviour. No. It was something much, much more profound than that.
Acuity Scheduling is a mechanised sales process.
The aforementioned KPI’s are people who have gone through a rigorous business course called Key Person Of Influence, now in four continents, including the USA.
We learned a lot about sales. It included organising your sales process so that you give away some really good stuff with no strings attached, then introduce a low risk ‘get a better look at what I am capable of type of engagement’, which, if you are good at your stuff, should lead to a ‘how do I get more of you’ core offer.
It’s an effective strategy. But not always easy to implement for the wallflowers of the sales world.
Acuity Scheduling allows you to organise your flow of offers in a way that is so transparent, accessible and sensible, it just takes the bum-clenching ‘Now I must tell you how much that is going to cost’, out of the equation.
This is how it works. It costs you $10 a month. It’s dead simple – you create your different appointment types and then embed the code on your website page.
Here’s the rub. You have to have created some sort of desire first.
You. You fabulous person; your must-have offer; your inestimable influence; your online profile – whatever it is that makes people want a piece of you. Because, if you haven’t, no matter how irresistible your appointment possibilities, frankly, no one gives a damn.
How do you do that? Blogging of course. Telling your story. I’ve written a tome in here about why you must blog to support this strongly held conviction. Here are some good bedtime reads.
So get blogging. Then sort out your Acuity Scheduling appointments.
At the very least, you’ll have people wanting to talk to you. And as Kylie Bartlett said when she introduced me to this very likeable tool, people self police when they book a 20 minute free chat. “Oh, I know I haven’t got long, so let’s get straight to the point”.
If like me, you’ve given away countless eons consulting for free on the phone or over coffee, this just has to be the best way to win back that time while offering your value on the back of it. Win for everyone.
And if you want time with me, then book it right here without white tape and double booking. That’s if I get to put in all my appointments first of course.