Tying to line up the ducks is probably a mug’s game, especially if it starts with trying to change your Facebook page name. The process is presumably automated, given my case number: #10155515998717457! If so, while I respect the growing artificial intelligence in our lives as the precursor to an intelligence way greater than ours in […]
How will conversational search affect your blogging?
This question about conversational search is about so much more than Google and it’s latest algorithm re-write, Hummingbird. It’s about why we blog and who we are hoping to reach and serve with our efforts. But hold that thought. I’ll come back to it. What exactly is an algorithm? Google’s goal is ‘to get you […]
Tea teaches the art of great content marketing
You don’t need to be a Doctor Who fan or even know what a Tardis is to get the gold from this post: “How Doctor Who Can Help You Craft a Timelessly Engaging Marketing Message” In her inimitable style, Tea explains the power of story-telling for business owners, She also illustrates why you should be […]
Content creation and leverage. Operation Cleanup, Stage 1
I’m a little envious of you, if you’re a blogger who is just about to embark on the journey. You might do it right from day one and never face the monumental task of re-organising and leveraging massive quantities of great but forgotten content. While Google may have smiled on some of it, even the […]
How to fall in love with your business blog
Am I kidding? Certainly not. Falling in love with your business blog is a serious affair. Starting with you. And forgive me for making a few assumptions here. You’re a business owner responsible for doing your own marketing – yes? Because you’re an entrepreneur, you probably saw a solution for something no one else had […]
Battle of the brains: Seven ways to shut the Lizard up.
Letting go: Beat The Motivation Blues, Reboot, Re-energise and Learn to Love your Business Again. Another great Word Carnival Event. In another life, I’d have loved to have been a brain researcher like Dr Helen Fisher, author of the Brain in Love. She has a fascinating job, assessing thousands of surveys from people newly in […]
The A-Z of building community
Making your connections count Is what you’re doing to build community growing clusters – piles of business cards, likes, links and followers? Clusters gather dust and their worth is just a number. Zero. Your time is your greatest resource and it’s precious. Collecting clusters when you could be building your clan on and offline, is […]
Solving small business problems. Art with a capital A.
It shouldn’t be surprising that your potential customer doesn’t yet know what they don’t know. Not surprising at all. Given most of us have invented our trades in the nanosecond it took for the business world to turn on its head, courtesy of the digital revolution. So, most folk in our buying cycle start from […]
How to start a community online
Recently, I was presenting to a group of psychologists on the benefits of building an online community. Telling the story of KasCare is a one good way to explain. In this case, however, I wanted to illustrate the concept based on the work they were involved in. A shared You Tube link about a twin […]
Supercharge your life
Remarkable people are doing remarkable things online. A pattern emerges when you observe this, all of it common to our life-changing experience of the online clan, knit-a-square. With no exception, passion is always at play. It’s authentically expressed and you get the why of what they do instantly. Then there’s clarity. You understand in a […]
