Am I kidding? Certainly not. Falling in love with your business blog is a serious affair. Starting with you. And forgive me for making a few assumptions here. You’re a business owner responsible for doing your own marketing – yes? Because you’re an entrepreneur, you probably saw a solution for something no one else had […]
Could Orwell’s blog have stopped the Nazis?
If George Orwell had access to a blog in the 1930s, could he have staved off the rise of fascism? Many of Oscar Wilde’s witticisms were less than 140 characters. Would he have been a leading Twitterer? Many business people and politicians today still think analogue and public, while voters and consumers think digital and […]
Give it away, give it away, give it away, ask gently for a sale.
But first I want to see your scar tissue! So said De Backman-Hoyle, Director of Inspiration, Inspired Workplace Performers at a recent Women’s Network Australian luncheon. De started her presentation by asking three questions of the seventy plus women in the room: ‘Who believed they had a product or service that others would benefit from? […]
What would you do if your top three employees disappeared?
You, your sales, marketing, operations and communications team are all booked to travel to a conference. At the last moment, you’re delayed. You send them on ahead. Now, imagine the unimaginable. They fail to show up at the conference. A police search can’t locate them. The heart, brain and voice of your beloved business are […]
The Power of Business Blogging
If George Orwell had access to a blog in the 1930s, could he have staved off the rise of fascism? Many of Oscar Wilde’s witticisms were less than 140 characters. Would he have been a leading Twitterer? Many business people and politicians today still think analogue and public, while voters and consumers think digital and […]
Giving – internet marketing strategy
Why and how to blog was not the only internet marketing strategy on the agenda of the three day conference I attended this weekend. However, everything we learned was highly applicable. The conference was put together by James Schramko, an Australian internet marketer. He calls himself a generalist in internet marketing, but he is in […]
