Book cover, brochure or ebook for that matter Before the book cover comes writing the book. It’s a punt – writing a book. To begin with, it’s as if you’ve hit up your Lizard brain with truckloads of mind-altering substances, so frenzied the ‘whatever-do-you-think-you’re-doing’ diatribe. Interestingly, the antidote –an equivalent of intense counselling and doses of valium – is continuing […]
Seven reasons to write a book
Five years ago, we’d went camping over Christmas. Long, lazy, slow days – loads of time to think about … business. I read books but I certainly wasn’t thinking of writing a book. On the drive home I reflected, a little reluctantly, I’d just have to get networking. Back at my desk, I found a […]
Managing digital communication with courage
What is courage really? Courage is a sword wielding hero slaying the dragon against insurmountable odds? Or is it? Some might say in its story telling interpretation, that borders on mania. Or stupidity. Perhaps we fail to acknowledge the courage many manifest in small daily acts, especially in our online communications, because we have a […]
Our daughter’s story
An introduction The birth of the TEDx talk ‘Tell your story. Save a life’ I gave recently, coincided with the week in which our daughter’s pregnancy was identified as being at risk. Inexorably, her story and that of the birth of our small grandchild has woven it’s way into our lives and the TEDx talk. I […]
Blogging is your legacy
If you’re not past midlife yet, one day you will be. Then this scenario will be common to you. If you’re decades off, then this is about your parents. Either way it remains relevant. This is the first Word Carnival post for 2014 based on one of our Carnies becoming a new parent in January. […]
Actionable tips to write quality content
“It’s not as if we we are just going to sit around thinking, ‘Shoot, I’m just gonna throw some random crap out there that I wrote while I was working on my tan last weekend, call it content and hope nobody notices!’ ” Carol Lynn Rivera always calls a spade a spade and usually with […]
The Beneficent Brene Brown
Imagine 800 women carrying oversize handbags, coats and umbrellas, hurrying into a hotel lobby to escape an icy winter morning. Chatting, greeting and hugging simultaneously while jostling through a single pair of double doors to reach one of 80 round tables in a cavernous ballroom, the din falls just a whisper short of pandemonium. Once […]
Tea teaches the art of great content marketing
You don’t need to be a Doctor Who fan or even know what a Tardis is to get the gold from this post: “How Doctor Who Can Help You Craft a Timelessly Engaging Marketing Message” In her inimitable style, Tea explains the power of story-telling for business owners, She also illustrates why you should be […]
Content creation and leverage. Operation Cleanup, Stage 1
I’m a little envious of you, if you’re a blogger who is just about to embark on the journey. You might do it right from day one and never face the monumental task of re-organising and leveraging massive quantities of great but forgotten content. While Google may have smiled on some of it, even the […]
Quirkology. Separating the cream from the wishy-washy-whey.
quirky |kwərkē| adjective Characterised by peculiar or unexpected traits You’ve never heard of Quirkology? That most vital ingredient of entrepreneurial behaviour that separates the cream from the whey? By the time you’ve read and absorbed these 12 accounts of Quirkology and the other ‘weird bits’ that make up an immutable brand of one, you’ll either […]
