Typically, those I work to help them get it right online so they can tell their story, have massive value but are unable to prioritise their best offer. Or they’ve been operating successfully for years but have become uncertain how best to move their businesses to a new level. For some, it’s the excitement of start up mixed in with the frustration of no time to handle a competing to-do list.
As creative people, they’re frequently caught in a vortex of ideas, effort and demotivation.
Where there is this lack of clarity, their efforts are spinning, or leaping from one thing to the other.
Clarity of purpose and principles straightens it all out, shifts it to forward motion and drives intention – simple, logical, doable next steps.
When you’re in forward motion, doors open and opportunities abound. Particularly online.
Clarity – why? Curiosity – who? Coherence – what?
In this unique approach to getting it right online you’ll work with me, Sandy McDonald, clarity and communications coach, in one on one mentoring sessions.
Becoming clear on why you do what you do for whom is a muslin-fine filter for all business activity, and especially to get it right online and tell your story. It unearths your purpose, principles and the key messages that inform them.
Achieving this clarity means you can position yourself and your business the right way, to support coherent and purpose-driven story telling.
These will build your profile and influence, position you as leader in your field and develop your market.
It’s your site. Get it right online.
Websites can be the most expensive mistake you’ll make in your business. That’s because web builders and developers are not usually online marketing coaches.
Yet to build one of the greatest assets in your business development armoury, you need to have clarity on your business model, your best income stream, your offer framework, your ideal client, how they search for you and where you want to take your business in the future.
Your website structure needs to reflect this.
Ordering your value
Coherent and purpose-driven communication results from an intersection of purpose and principles, and the correct positioning. This works to:
1. Generate purpose driven, engaging stories that serve not sell
2. Sustain energy in you and your brand, building on your purpose and principles
3. Act as a well organised library of your knowledge, expertise and experience
4. Become a business asset with a value beyond an information portal
5. Find and engage your ideal customers.
A new conversation
Most entrepreneurs are driven by more than just doing their business. They want to educate and serve their market, be seen as the best in their field, employer of choice and recognized by their peers.
They want to make a difference in people’s lives.
With limitless marketing opportunities to express these messages, they’re often caught in a scrum of content generation activity that scatters their efforts for little result.
Story telling, on the other hand, when done well, changes this paradigm.
Communicating to connect
Authentic storytelling builds influence. It finds and connects you to your most desired people and opens doors to a new conversation based on trust and collaboration.
When you align this and your clients to a common cause for mutual benefit and to uplift lives, then you have the ingredients from which to create a loyal and advocating community.
