If George Orwell had access to a blog in the 1930s, could he have staved off the rise of fascism? Many of Oscar Wilde’s witticisms were less than 140 characters. Would he have been a leading Twitterer? Many business people and politicians today still think analogue and public, while voters and consumers think digital and […]
Give it away, give it away, give it away, ask gently for a sale.
But first I want to see your scar tissue! So said De Backman-Hoyle, Director of Inspiration, Inspired Workplace Performers at a recent Women’s Network Australian luncheon. De started her presentation by asking three questions of the seventy plus women in the room: ‘Who believed they had a product or service that others would benefit from? […]
What would you do if your top three employees disappeared?
You, your sales, marketing, operations and communications team are all booked to travel to a conference. At the last moment, you’re delayed. You send them on ahead. Now, imagine the unimaginable. They fail to show up at the conference. A police search can’t locate them. The heart, brain and voice of your beloved business are […]
Two young sites show why you must blog
Yes, blogging, or content marketing as it is now being called in some circles, is great for business. But here are two great examples of why you must blog for reasons other than business, although both of these have potential to add residual income. One of them is a personal victory. My older daughter, Kalai […]
The Power of Business Blogging
If George Orwell had access to a blog in the 1930s, could he have staved off the rise of fascism? Many of Oscar Wilde’s witticisms were less than 140 characters. Would he have been a leading Twitterer? Many business people and politicians today still think analogue and public, while voters and consumers think digital and […]
Giving – internet marketing strategy
Why and how to blog was not the only internet marketing strategy on the agenda of the three day conference I attended this weekend. However, everything we learned was highly applicable. The conference was put together by James Schramko, an Australian internet marketer. He calls himself a generalist in internet marketing, but he is in […]
